Coastal Cowgirl Is In — And So Are Your UGGs

The coastal cowgirl aesthetic is everywhere, but no one seems to agree on exactly what it is, or how you’re meant to pull it off. One minute it’s all sandy beaches and cowboy boots, the next it’s sheepskin-lined comfort with a side of Western flair.

Here’s the thing: fashion’s newest darling isn’t about rigid rules. It’s about blending two vibes, the relaxed, sun-soaked energy of the coast with the rugged, practical charm of the outback. And believe it or not, your UGG boots fit right in.

I get it, you want to try the trend without looking like you’re heading to a themed party. You already own the comfiest boots on earth. So, how do you ride this aesthetic wave with what you’ve got?

In this blog, you’ll find out exactly what the coastal cowgirl look is, why it’s suddenly everywhere, and how to style your UGGs so they feel like a fashion-forward choice, not just what you wear to grab the postie’s parcel.

What is the Coastal Cowgirl Aesthetic?

The coastal cowgirl aesthetic is exactly what it sounds like: a mash-up of two unlikely fashion worlds, coastal cool and Western ruggedness. Think salt-kissed hair, oversized linen shirts, breezy dresses… paired with denim, cowboy boots, or a wide-brimmed hat. It’s carefree, a bit rebellious, and built on contrast, soft meets tough, beach meets bush.

The trend leans heavily on light, earthy tones, ivory, sand, washed denim, soft browns, and favours natural fabrics like cotton, denim, and suede. It’s not overly polished. The slightly undone look is what gives it its charm.

What really defines the look is the vibe: confident, comfortable, and effortlessly feminine. It says “I just rode a horse along the coast at sunset,” even if you’re just grabbing a coffee in Bondi or strolling a suburban market.

It’s that blend of softness and grit that makes the coastal cowgirl aesthetic feel fresh, and why it's suddenly taking over your feed.

Why is it Trending Now?

Social Media’s Obsession with Aesthetic Mash-Ups

This trend didn’t just pop up out of nowhere; TikTok and Instagram have been quietly building it for months. Influencers started blending boho beachwear with cowboy boots, and suddenly the coastal cowgirl aesthetic took off. It’s the kind of look that thrives in mirror selfies and golden hour videos, relaxed, dreamy, but with a touch of edge.

As with most viral fashion trends, it’s not about reinventing the wheel. It’s about remixing familiar pieces in a way that feels new. The cowboy boot, once reserved for festivals, now gets paired with flowing white dresses. A simple bikini top becomes a layering piece under an open button-up. It’s visual, it’s scroll-stopping, and it works across seasons.

Post-Pandemic Style: Comfort Meets Identity

After years of loungewear and comfort-first dressing, people crave personality in their style, without giving up on comfort. That’s where coastal cowgirl hits the sweet spot. It feels nostalgic and expressive, yet relaxed and wearable. It’s not about looking perfect, looking like you’re living your best, slightly dusty, beach-adjacent life.

It also plays into the broader move towards soft-core aesthetics, romanticising everyday life with outfits that feel intentional, but not try-hard. And in that context, UGGs, once considered basic, are finding a new identity as part of this chill, slightly rebellious look.

How UGGs Fit In

At first glance, UGGs might not scream cowgirl. They’re soft, fuzzy, and famously casual. But look closer, and they make perfect sense for this aesthetic. The sheepskin material, earthy colour palette, and rugged silhouette tap into the Western side of the trend. The cosy, relaxed feel? That’s all coastal energy.

UGGs also have roots in surf culture, originally worn by Aussie surfers post-sesh to warm up. So, when you’re combining beach and bush, they’re actually kind of perfect. They bridge the gap in a way that feels effortless.

They’re the Comfortable Twist This Trend Needed

Not everyone wants to stomp around in cowboy boots. UGGs offer a softer take, one that still looks stylish but keeps comfort front and centre. And right now, comfort is cool. This trend isn’t about being polished or pristine; it’s about mixing lived-in with styled-up.

If you’ve already got a pair of UGG Classic Mini or UGG Tass slippers in a neutral tone, you’re halfway there. Pair them with a flowy dress and a wide-brimmed hat, or denim shorts and a breezy shirt, and suddenly your “lazy” boots are part of a curated look.

How to Style UGGs the Coastal Cowgirl Way

With a white linen dress: Add a chunky knit cardigan and your UGGs. It’s soft, romantic, and grounded.

• With high-waisted denim shorts and an open shirt: Casual, beachy, and just enough edge.

• With a maxi skirt and a tank: Add a woven bag and some simple gold jewellery to tie it all together.

• With socks scrunched over your UGGs: Yes, really, especially with UGG Minis. It adds texture and interest.

How to Wear It Without Buying a Whole New Wardrobe

Chances are, you’ve already got a few pieces that work: a white summer dress, an oversized button-up, some denim shorts, and your trusty UGGs. That’s your foundation. The trick is in how you combine them. It’s about layering in a way that feels intentional, beachy, but not messy; western, but not costume-y.

Focus on the Vibe, Not the Labels

You don’t need designer cowboy boots or a new coastal capsule. The coastal cowgirl aesthetic is about balance. A soft dress paired with chunkier footwear. A relaxed shirt worn open over something fitted. Texture and contrast matter more than brand names or trend pieces.

Look for:

• Natural fabrics like cotton, denim, or linen

• Earthy, sun-washed colours

• Comfortable staples that can be styled differently

Accessorise with Intent

You don’t need to buy a whole new wardrobe, but a few accessories can go a long way. A wide-brimmed straw hat or a vintage belt can instantly shift an outfit into “coastal cowgirl” territory. Layer on some gold or turquoise jewellery for a subtle nod to the Western vibe.

Lean Into Imperfection

This aesthetic isn’t about perfection. It’s about looking like you threw something on that just happens to work. Embrace undone hair, slightly wrinkled linen, or mismatched textures. It’s the kind of style that works best when it feels lived in — and that’s what makes it so wearable.

Style the Trend Your Way

The coastal cowgirl aesthetic isn’t about strict fashion rules or buying into a whole new wardrobe, it’s about creating a vibe. One that’s relaxed but expressive, rugged but romantic, and most importantly, yours.

Your UGGs, the same ones you’ve been wearing for seasons — aren’t out of place here. They’re actually a smart, stylish twist on the classic look. Whether you’re pairing them with a flowy dress, denim cut-offs, or layering them into a winter version of the trend, they help ground the aesthetic in comfort and real-world wearability.

So if you’ve been eyeing this trend and wondering how to make it work for you, start with what you’ve got. Add a touch of coastal. Add a touch of cowgirl. And don’t forget your UGGs, they’re not just in the look, they’re helping define it. Start with the boots that do it all. Explore the latest range of UGGs at UGG Originals, where comfort meets style, and every pair is made for trendsetters like you.